One could say that Pinecone Inc. is a culmination of Rich Callison’s lifelong professional pursuit of quality design and craftsmanship, excellence in customer experiences, and continued overall growth. He comes from a family that boasts three generations of designers; his father being the first to put a tool in his hand and teach him about the importance of value, both personally and professionally. Now, with nearly 25 years of experience and knowledge under his belt, he is seeing his dreams come to fruition with the opening of Pinecone Inc.

In the capacity of Principal Artisan, Rich’s primary responsibilities include providing project estimates, sourcing all products, overseeing project management, sales, and logistics. With a visionary’s mind and youthful enthusiasm for new and fun ideas, Rich has made a hobby out of sourcing innovative and distinctive products and materials that he can introduce to his clients and into his residential and commercial design projects.

Early in his career, Rich opened and managed a new distribution center located in Europe, whereby he was responsible for supply deliveries throughout Europe and the U.S. He followed this vast experience by establishing Callison Hardwood Floors where he spent 20 years honing his industry expertise, expanding his network, and understanding the various nuances of business ownership.

It was during his time in Europe that Rich was awakened to the concept of eco-friendly products and construction. Since then, working with products that minimize his footprint while still offering aesthetic beauty and high quality has been a priority.

In his free-time, Rich enjoys the great outdoors, especially camping and mountain biking. He has three children: son, Ashton; daughter, Hannah; and son, Cole.

His life motto follows that of “An Unreasonable Man” by George Bernard Shaw which states, “the reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”